According to Jones Lang LaSalle Hotels, Kyiv hotel market was raised quite substantially during the crisis. Comparing with the previous period of low demand, accommodation increased for 22%.
Average room price at high class hotels in Kiev ("Hyatt Regency", "Premier Palace", "Opera", "Radisson") in 2009 declined approximately for 25% to $ 275. At the same same operational yield in terms of the number in 2009 has decreased by half compared with 2007-2008. And the operating margin - a result of serious efforts to cost cutting - reduced at least for 10%.
Middle class hotels ("President-hotel", "Rus", "Ukraine", "Dnipro", "LYBID") also felt the drop in demand. However, since they had paid attention to consumers of hotel services with reduceed budgets, for now they are pretty OK. As a result, the average price for a room at these hotels decreased with estimation of Jones Lang LaSalle Hotels, from USD90-140 in 2008 to USD50-80 in 2009 with 65-70% occupany.
In 2010, the demand for Kiev hotels quite stabilized, but not fully recovered. Despite the fact that the level of occupancy for upper price range hotels at 1H 2010 grew by 5,6% compared to the same period in 2009, this was only due to lower average prices, which for the same period decreased (in USD) up to 13% to USD220 in June 2010.
According to JLL Hotels, there are two key indicators - the occupancy level and average room rates - showes unstable recovery of demand in the upper price segment within next 5 years. Therefore, according to forecasts, proper investment decisions will focus on middle-price or even budget accommodation properties at CBD or close to.